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Headon, Considine team up for mobile market

Posted: Wednesday, Aug 28th, 2013


Staff Writer

CRESTON — A fromer NFL player and a popular local butcher have formed a team to provide fans high quality meats throughout the area.

Headon’s Fine Meats and Catering, in Creston, has partnered with Sean Considine of Byron, a retired NFL safety with the Baltimore Ravens, to provide customers a mobile meat market.

“The quality of meats you have grown accustomed to from Headons now comes directly to you,” is the mantra of Headon & Considine’s Market.

Considine has been a customer of Headons for approximately five years since he took a deer to the store to be butchered. Lance Headon and Considine immediately hit it off and became friends; the business partners had a connection through Headon’s daughter, Aubrey, and her passion for sports.

While playing on the national stage, Headon would ship jerky and beef sticks to Considine who shared with the team and the players could not get enough of the meat.

Considine had been urging Headon to open a satellite store in the past, but Headon and his father, Lyle, were busy running the original market in Creston and did not have the time or manpower to open a second branch.

After playing eight years in the National Football League and winning a Super Bowl ring with Baltimore last season, Considine decided to retire from football. Without taking a break to enjoy his retirement he made plans with Headon to create another meat market.

“He read an article that sparked the idea, I had a vision in mind to create the mobile market,” Considine said.

After many conversations, working out the kinks and brainstorming the mobile market, the meat wagon finally arrived at Headons on July 19.

While most football players are enduring long hours during preseason practices, Considine is enjoying long hours working in the meat wagon. On Friday, July 26, Headon & Considine’s Market made its first stop at the Rockford City Market. Since then, the truck makes weekly appearances in Byron, Dixon and Rockford and plans to make stops at big festivals and sporting events.

“We plan to have the mobile market go to the outskirts of Headons and cater to customers in a 35 to 40-mile range of the store,” Considine explained.

The wagon is stopping in places where Headons already has customers in order to provide a more convenient location to purchase meat.

“The mobile market is doing wonderful, better then we initially expected. The big driving force is word travels very quickly that we are there,” Headon said.

Headon and Considine’s Market parks in Dixon at Farley’s Appliance on Wednesdays and Thursdays; Byron next to Snyder’s Pharmacy on Fridays and Saturdays; and will be at the Rockford City Market on Friday evenings.

Headon and Considine planned to sell meat at bigger events but since the wagon arrived mid-summer they are focusing on selling to the area customers at set locations.

“If there is an event, it is very easy to change plans and locations,” Considine added.

The hours and locations of the meat wagon are updated weekly on Headon and Considine’s Market Facebook page.

“Prices on the mobile market are the exact same as at the Headon’s Creston location,” Considine said. “We are working together in a partnership and neither market is trying to undersell the other. The mobile market was created to provide a better shopping location for the customers.”

Headon provides the food and loads up the wagon and Considine is responsible to maintain the business aspects of the mobile market.

Anything available at Headon’s can be delivered in Headon and Considine’s Market. Since the mobile market is limited on space it does not carry all items available at Headon’s, but can reserve items with 24-hour notice.

Considine said his favorite meats from Headon’s are prime rib steaks and barbeque pork chops.

Headon’s first opened in 1970 by Lyle and Cindy Headon as a small “mom and pop” store, which included a 12-foot meat counter. Over time the store was converted into a specialized meat operation.

“Headons’ market is one of the very few markets where you can find a very friendly butcher who knows how to cut meat and how to prepare it as well. They rise early each morning to cut the meats fresh for display each day. Their famous bratwurst is made fresh every week, along with the long list of variety sausages and smoked products. The steaks are cut by hand to ensure peaked bloom while in the retail service counters. No preservatives or additives are ever added to the fresh beef and pork to reduce natural discoloration,” Headon said.

Considine has been out of the area for 13 years since playing football during college at Iowa and in the NFL.

“The mobile market is a great opportunity for me to get back to the area and see family, friends and fans who have followed me and supported me,” Considine said.

For orders or more information e-mail HCMeatMarket@gmail.com.

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